How Blank Canvas Gallery Works

Download a PDF of "How BCG Works"

Blank Canvas Gallery is an online marketing tool for individual artists designed to fill the gap between studio and customer. Each artist can easily maintain an online portfolio and inventory.



Provide an individual web hosting, gallery and ecommerce service to individual artists without programming or web design from the artist.


Artist Web Site “Home Page”

Each artist receives an individual “Home Page” which includes the Artist Name and contact information in the Header. This feature submits the Artist’s Name directly to search engines.


Each artist maintains their own Portfolio (Artist Statement, Resume, Event Schedule, Services Offered, and Photos) using the BCG forms provided.

The BCG forms allow significant latitude in the presentation of the Artist’s information.


There is no programming or web site design required from the artist.


Artist Inventory

Each artist is able to upload unlimited items for their gallery inventory.


Display of inventory items can be turned on and off to facilitate a rotating display.


Items sold are immediately tagged as sold and displayed until the artist removes or inactivates the inventory record.


Artist Eligibility

To facilitate a fine art presentation, art must be of original design and production by the artist. BCG reserves the right to terminate service if eligibility is abused.


Sales Tax

The BCG web service is compliant with current internet Sales Tax requirements.


Blank Canvas Gallery will collect and remit any sales tax that is due on the buyers purchase made through the BCG shopping cart.

The artist is responsible for any sales tax on sales outside the BCG web service.


Currently, we are advised that Minnesota sales tax is required on any online sale to a buyer with a Minnesota shipping address.


PayPal Integration

Blank Canvas Gallery uses PayPal to process all financial transactions and distribution of funds. PayPal has secure processing functionality ideal for an online environment.


Customers can elect payment with their own PayPal account or credit card.


PayPal also provides buyers with a “Bill me later” option which provides the buyer with six months interest free financing on purchases over $99.


Participation in the Gallery requires an artist to have a PayPal account to receive the proceeds from sales. Go to and follow the steps to set up your free PayPal account.


Artist Enrollment

How to Start

Artist Fees

The annual online web site subscription fee is $145.00 payable in advance. BCG does not charge a commission on sales.

Artist Inventory

Each Artist is responsible for maintaining their inventory/Gallery.


For each inventory item, capability exists for a main photo accompanied with four detail photos or alternate views of the item.


A Guide is provided to assist each artist with practices to attain the best illustration of their work. (See Photographing Art for BCG)


File specifications for images:

Saving jpg files with the pixel dimensions above (72) or slightly larger will provide for the most reliable and efficient uploads. The larger the initial file size, the longer the upload.



Each Artist is responsible for delivery of their sales.


Each inventory item displayed includes a “freight method” designated by the artist. Options are:

Shopping Cart Purchases

Upon completion of the Shopping Cart transaction:


Returns and Credits

Using PayPal provides both the seller and the customer with certain protections. One is the customer’s right to return the item and acquire a refund. Customers must contact the artist within three days of delivery of the item to arrange return.


Customers are required to return the item in its original condition, packed correctly and insured at the customer’s expense. (See Terms of Sale)

When the item is received by the artist, the Artist sends an email to the Gallery Administrator advising that a refund is due to the customer. The Administrator then provides a refund to the customer’s PayPal account or credit card.


Artist Payments

The Gallery Administrator will transfer funds for sales that have passed the return period. Funds are transferred from the BCG PayPal account to the artist’s PayPal account. The artist will be reimbursed for 100% of the net proceeds of the sale (sale minus credit card fees and sales tax).

A sales report is forwarded to the artist as well.


Social Media Integration

To facilitate the search engine ranking and promote your online gallery, we recommend each artist set up features in Facebook, Etsy, Pinterest and other services.


Use the social media pages to announce new items, events, etc. always pointing those readers back to your gallery at


Email Marketing

BCG maintains an email list of art patrons who have purchased art or subscribed to the mail list. The BCG service is available to current subscribers for individual marketing. Contact the Gallery Administrator.


Each artist usually maintains their own list of patrons. If you would like your patrons included in the BCG master list, send us your list in Excel format.
The BCG email list complies with current requirements such as an unsubscribe function.


Going Live

As you launch your online gallery, send your patrons an email announcement of your new service and state that you have added their email to a BCG list that will be sending art related announcements.

Gallery Administration

Blank Canvas Gallery Online is owned and administrated by Jerry and Judy Wegenast (see our artist portfolios). As artists, we have struggled with finding an outlet for our work. This web service is designed and managed with fellow artists in mind.


Our services include the following which are available to participating artists: